The Price!

 

„There is hardly anything in this world that someone can make a little worse and sell a little cheaper and the person who considers price alone is that person’s lawful prey.

It is unwise to pay too much, but it is unwise to pay too little. When you pay too much you loose a little money that is all. When you pay too little you sometimes loose everything because the thing you bought is incapable of doing the thing for which you bought it. The law of business prohibits paying little and getting a lot.

In taking the lowest bidder you must add something for the risk you take. And if you do this you will have enough money to pay for something better.

 

John Ruskin
English Social Reformer
1819-1900